At the heart of ABL Botanicals stands a story shaped by heritage, international experience, and a strong connection to the land. In a recent video, Carina Ben Lmadani, Chief Executive Officer of ABL Botanicals, shares her journey and vision for the company from its base in Marrakech.
Carina joined ABL Botanicals after a fast-paced career in aircraft finance that took her around the world. Transitioning to life in Marrakech marked a major shift, yet one that brought a deep sense of purpose. Surrounded by nature and a rich cultural environment, she leads the company while raising her family in a setting closely connected to the origins of the business.
The roots of ABL Botanicals extend back more than four decades through her husband, Ali Ben Lmadani’s family involvement in botanical plant production. This long-standing relationship with the land continues to shape the company’s approach to cultivation and sourcing.
ABL Botanicals works closely with local villages, small farmers, and cooperatives across Morocco. These partnerships allow the company to offer a diverse portfolio of botanical ingredients while supporting regional communities and preserving traditional agricultural knowledge.
Following a strong year of growth that exceeded internal expectations, ABL Botanicals continues to see rising international demand for Moroccan products. Looking ahead, the focus remains on expanding supply capacity and refining production processes to deliver consistent quality at scale.
For specifications, availability, or sourcing inquiries & samples:
Sales@ABLbotanicals.com