By Laurens Curteis, Chief Commercial Officer – ABL Botanicals
Across Morocco’s fertile plains, Chamomile season is in full swing. For harvesters, it’s a time of intense labor and local tradition. But for buyers across the global F&F industry, from fragrance houses to formulators, it’s something else entirely: a test of sourcing reliability.
At ABL Botanicals, we work with a diverse set of clients who all rely on Wild Chamomile, but for very different reasons. Some need stability. Others need speed. And some are chasing traceability above all else.
Understanding those differences is key to building a supply model that works.
For Global Brands, It’s About Stability and Standardisation
For companies in fragrance, flavor, and aromatherapy Wild Chamomile is usually one ingredient in a much larger formulation. But that doesn’t make it less important. These teams expect product that’s consistent in aroma, composition, and documentation, batch after batch.
We respond to this by delivering Wild Chamomile essential oil that comes with a full technical profile including material safety data sheets, certification of origin, and more. Our integrated model, from field to post-harvest processing, helps ensure traceability and standardisation at scale.
This is especially critical for global brands managing compliance across multiple markets.
Video: Watch the chamomile harvest unfold on our farm in Marrakech.
For Bulk Buyers and Traders, It’s About Timing and Volume
For the bulk buyers and traders I work with, the challenge is timing. Wild Chamomile is a seasonal crop, and unexpected shifts in global demand can create significant sourcing pressure. What these buyers need is fast, flexible access to Moroccan Chamomile.
That’s why we’ve built a diversified production network and agile logistics system. It allows us to serve a wide variety of clients – from fragrance houses to small aromatherapists – with documentation that matches the use case. And yes, speed matters. When a partner says, “We need this in ten days,” we’re able to respond.
For Independent Brands and Formulators, It’s About Story and Purity
The most exciting shifts I’ve seen lately are coming from smaller brands and niche formulators. These are the people launching aromatherapy lines, clean beauty products, or wellness formulations. For them, Chamomile is more than a raw material, it’s part of their identity. They want to know where it was harvested, who picked it, and how it was dried.
We support these partners with low MOQs, rapid order fulfillment, and the kind of transparency that’s hard to find in global supply chains. Our Chamomile is distilled on site, and is 100% pure and natural. That authenticity isn’t just good practice; it’s a competitive advantage for our clients.
One Plant, Many Expectations
Chamomile is a great reminder that the same ingredient can have very different meanings, depending on who’s buying. For some, it’s a high-volume commodity. For others, it’s the foundation of their brand story.
At ABL Botanicals, our job is to respect both perspectives. And we do that by building flexibility into every part of our process – from how we cultivate and distill the flowers to how we prepare each shipment, whether it’s 1 kg or 300kgs.
My role as CCO is to make sure that behind every order, there’s a promise we can stand behind: consistency, transparency, and value no matter the client or market.
